What changes will the 5G AI era bring to the home appliance industry?

The accelerated landing of 5G commercialization and the continuous integration of AIoT have led to new technological changes, industrial application scenarios and business opportunities, which have started to move from the trial stage to the application battlefield, leading the home appliance industry to more “no man’s land and deep water”. With the continuous promotion of artificial intelligence (AI) technology, the color TV industry is accelerating on the road of intelligence and Internet of things. Recently, Konka, a veteran color TV company, launched its new AI product K1 TV, which revolutionizes the interaction experience of traditional TVs with full-time voice.

As the latest product series of Konka, the K1 TV attracts the most market attention because of its unique voice and face recognition technology. It is understood that K1 TV is equipped with six technologies: AI full time voice, AI picture quality, AI sound quality, AI speaker, AI smart home and AI emotional interaction. The intelligent recognition function it has has been able to achieve fuzzy matching without pointing commands, thus completely getting rid of the remote control.

Meanwhile, Konka K1 TV supports TV control, encyclopedia information, film and TV search, O2O service, smart home and many other functions, covering all aspects of clothing, food, housing, transportation and entertainment, realizing full-scene coverage and full ecological voice control. In addition, with the help of cameras and based on various recognition technologies such as face recognition, gesture recognition and voice recognition, Konka’s intelligent interaction system also greatly enhances the advantages of large-screen display, making TVs more intelligent and making communication smoother.

In recent years, intelligence has become one of the main directions of the color TV industry, and many manufacturers have been in place one after another on this new track. Like Konka, Changhong is also hoping to revive its brand with an AIoT strategy. At this year’s CES (Consumer Electronics Show in Las Vegas) and AWE (China Electrical and Consumer Electronics Expo), Changhong showcased its AIoT eco-applications with TVs as the center of intelligence; TCL also announced its full entry into the AIoT track at this year’s spring launch.

What changes will the 5G AI era bring to the home appliance industry

The color TV industry is not the only one that is taking advantage of the AI wave to come to life. Not long ago, Haier laundry machines released new products such as the “Fibrous” washing machine based on clothing networking, “Yi Ren” no-cleaning washing machine, Casady Fusion Fibrous Washing and Care Machine and Leader2 washing machine, which focus on Haier’s washing machines in different washing scenarios. The new products such as “Yi Ren” no-clean washing machine, Casadei fusion slim washing care machine and Leader2 washing machine showcased Haier’s differentiated wisdom solutions in different washing scenarios. In Haier’s view, in the new era, life scenes are changing and so are the needs of users. In order to make the consumer’s washing experience more intelligent and convenient, Haier washing machine launched the clothes networking ecological platform, building a balcony, bathroom, entrance, kitchen, children’s room, checkroom and other six intelligent washing scenarios.

According to the staff, through the clothing network ecological platform, Haier not only realized the interconnection of intelligent single products, but also broke the industrial boundary, so that users get through the washing, care, storage, take, purchase the whole process of intelligent washing experience. While actively adding artificial intelligence, the home appliance industry is spending time in anxiety.

In the face of the overall shrinking market, color TV companies are racking their brains to make TV sets become “family entertainment centers” again, of which intelligence is seen as a “life-saver” by the color TV industry. But at the beginning, the intelligence of color TV has almost no application scenario, neither can it interconnect with other devices, nor can it realize human-computer interaction. With the advancement of AI technology, smart TVs have evolved at the “cognitive” level and started to participate in all scenarios of family life.

Like the color TV industry, the growth rate of the washing machine market has also stagnated. According to the total data released by Aowei, in the first four months of this year, the Chinese washing machine market retail sales reached 21.5 billion yuan, down 2.0% year-on-year. However, the head brand Haier online and offline channel sales were increased, of which Haier washing machine market share of offline channels in the first five months of this year was as high as 34.26%, while the market share of online channels also reached 32.09%.

The industry said that Haier washing machines are growing against the market, mainly due to its strong product innovation capabilities and active layout of cutting-edge technology such as AIoT. AIoT technology will be the decisive factor and breaking point for the industry to jump out of homogeneous competition. For the washing machine industry, the future trend is not how many products sold, but how many pieces of clothing managed through the laundry equipment, the core of the whole ecology will also be transferred to the “flow of clothes” scene.

For the average user, the most intuitive impact of the 5G network is the huge increase in network speed. Currently, the peak transmission rate of 4G network can reach 100M per second, and the peak transmission rate of 5G will theoretically reach 10G per second. from the technical point of view, in addition to high network speed, 5G also has a large bandwidth, low latency, high reliability, wide connectivity and other characteristics, these advantages are for the Internet of Things era, the Internet of everything provides a unique infrastructure.

The industry generally believes that the ubiquitous high-speed connection under 5G network makes the trend of “decentralization” of intelligent terminal devices very obvious, and the future high-frequency interaction with users is a variety of screens that exist in different scenarios or even virtual existence, instead of using fingers to inefficiently touch the screen of a single device and simple remote control. At the same time, the continuous optimization and innovation of AI technology can help companies to achieve a higher level of experience upgrade of intelligent home appliances such as voice interaction, end-to-end collaboration, and thus reconfigure user needs.

Right now, due to the time delay, network speed, connection number and other factors, smart home appliances are mostly controlled by cell phones, which can’t fully realize voice control yet and are still in the primary stage of development. In the future, under the 5G network, these constraints will no longer exist, and the convergence of 5G and AIoT will bring disruptive change opportunities to the entire home appliance industry.

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